Identifying Opportunity
The day I was hired at DCL, I knew my priority project would involve an overhaul of the corporate website. At the time, the current website was built in Flash - a deprecated coding language that rendered the website virtually invisible to browsers, search results and clients.
My Role
- Project Owner
- Researcher
- Designer
- Copywriter
- Website Developer
Establishing Goals
The potential to create lasting impact included a multi-faceted approach. The success of the project would rely upon creating a responsive experience and intuitive design that spoke to various stakeholders while boosting brand awareness and incorporating the latest in tracking analytics.
Challenges
- Budget
- Workforce
- Political History
- Time Frame
- Stakeholder Buy-in
Discovery + Research
To understand how I could build a successful design solution, I conducted research between two critical audiences; competitors and clients. Everything from their layouts, visual aesthetics, terminology and website architecture was analyzed.
Original Website
Competitors
Clients
Site Architecture & Wireframing
The research was then synthesized and utilized in content organization and initial website wireframing.
Site Architecture
Landing Page
Capabilities Page
Experience Page
Project Page
Project Goals
Sketching & Mockups
After basic content elements was established, I moved on to sketching the core pages of the site and developing digital mockups.
Digital Sketch
Digital Sketch
Digital Sketch
Digital Mockup
Digital Mockup
Digital Mockup
Digital Mockup
The Solution
The responsive website launched within four months - achieving browser visibility, expansion of brand awareness and integrated data analytics. Speaking to various audiences, the website attracts clients, funnels new leads and provides career oppportunities to attract talent.
