App Case Study:
A User Experience Journey


Developing Human-Focused Solutions

This project was developed as part of my Google Professional Certificate in UX Design. Presented with a design prompt 'Design a mobile-app solution for pet adoption' - it follows the entire design process from research to ideation and concept delivery.

My Role

  • UX Researcher
  • UX Designer

Emphathize

My project began by empathizing with users - interviewing, creating personas and identifying pain points. From this research, I began to understand and identify a gap in the market and build user journey maps.

UX Design Personas

Define

The research conducted was essential in remaining user-focused and developing problem statements to guide the design solution.

    UX Design Journey Maps

Ideate

Hands-down one of my favorite phases of a project is coming up with various design possibilities. Practicing crazy-eights and fast-paced sketching, I was able to eventually evaluate the ideas for the user group I was designing for.

UX Design Ideation Sketches

Design Sketch

UX Design Ideation Sketches

Design Sketch

UX Design Ideation Sketches

Design Sketch


Prototype

Following the ideation phase, I refined the paper and low-fidelity wireframes to begin prototyping the design solution.

UX Design Digital LoFi Mockup

Low Fidelity Mockup

UX Design Digital LoFi Prototype

Low Fidelity Prototype


Usability Studies

I conducted two usability studies at different stages - once after the low fidelity prototyping phase, and again after the high-fidelity prototyping phase. Each study focused on solving user pain points and developing research insights to guide design improvements.

UX Design Usability Study

Usability Study Details

UX Design Usability Study Insights

Study Insights

UX Design Usability Modifications

Revisions

UX Design Lofi HiFi Comparison

Lofi/HiFi Comparison

UX Design Lofi HiFi Comparison

Lofi/HiFi Comparison

UX Design High Fidelity Mockup

Hi Fidelity Mockup

UX Design High Fidelity Prototype Figma

Hi Fidelity Prototype


Ready for Launch

Built in Figma, the high-fidelity prototype was buttoned-up for developer handoff.

UX Design HiFi App Screen Mockups
Next Case Study: Branding

Interested in working together?